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WIPRO VOICE
Outsourcing Speeds, Standardizes, and Automates Routine Marketing: Don't fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.
FOCUS ON: Contracts, Communication, Governance, Reasons for Failure
Study Reveals Buyers' Areas of Disappointment in Outsourcing: Buyers often experience situations that fail to fulfill their expectations. These can lead to frustration, costly renegotiations, or even failure. A study of 36 buyers reveals areas of disappointment and how to address them.
ACADEMIC THOUGHT SPOT - A Wipro Initiative
How to Manage an Offshore Relationship During a Recession: Four managerial concerns arise during a recession, which significantly impact the buyer and provider. A Stanford academic shares mitigation techniques.
FOCUS ON: Facilities Management
Facilities Management Outsourcing: How to Build a Winning Global Relationship: Every penny counts. CA restructured 30 offices worldwide in just 90 days. The savings went to the bottom line when the company reported its year-end results to Wall Street.
EVEREST VOICE
How Much BPO Work Should Buyers Outsource and How Much Should They Send Offshore?: Five years ago moving 50 percent of the work offshore required major discussions for executives to approve the move. Today they would ask why send only 50 percent of the outsourced work offshore. Here's how to answer the "how much" question.
FOCUS ON: Healthcare, Print Services
Methodist Healthcare Outsources Printing to Improve Savings and Service: Before outsourcing, the medical center sent printing off site, relinquishing control. Then it outsourced to Xerox Corporation. As a result, there’s more money for better patient care, and the hospital is more competitive.
FOCUS ON: Retail, Manufacturing
Outsourcing Protects Company's Cash Flow through Managed Services Solution: A paint contractor could maximize his credit at a Kelly-Moore store, then purchase more products at another store the same day. The second store wouldn’t know he had exceeded his credit limit because the IT system didn’t synch up in real time … until it outsourced to Tomax.
FOCUS ON: Thought Leadership, Marketing
Thought Leadership Marketing: Creating the Edge for Knowledge-Intensive Firms: In the current hyper-competitive marketplace, it's hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.
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