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By Richard Lister
Attempting to determine those market implications for Euro-sourcing has made crystal ball gazing the name of the game for economists across the EU. The impact of the Euro will be felt in areas ranging from interest rates, price transparency, and merger and acquisitions activity to public sector credit, and systems and training. Interest RatesThe Euro-zone will have a single interest rate, which will impact each of the participating domestic economies in different ways. Ultimately, this will affect the relative strength of the Euro, and that, in turn, will affect the attractiveness of long-term Euro-zone outsourcing deals. Although the EU, as a trade zone, is approximately the same size as the United States, with some 20 percent of the world's GDP, the dollar currently accounts for a much larger proportion of government foreign exchange reserves and private portfolio holdings. If the Euro gains in popularity as a 'portfolio currency', then increased demand could help to maintain its strength at lower interest rates than would otherwise be expected. Price TransparencyIn any marketplace, prices vary according to a number of factors (e.g. distribution network, consumer preferences, differing rates of sales tax, etc). While these will still exist after the introduction of the Euro, the increased ease of comparing the cost of outsourcing across Europe may result in some leveling out of prices. Customers locked into long term deals at fixed prices may seek to break what have become bad deals and find better, more flexible contracts to realize the benefits of price transparency. Mergers and AcquistionsOn January 1, 1999, Euro-zone businesses will wake up to a new marketplace many times larger than the current one. The elimination of exchange-rate risks may encourage new activity in Europe. Competition likely will increase, as businesses fight to obtain and keep a share of the market. That competition and the inevitable mergers and acquisitions should affect customer demand for outsourcing services within the Euro-zone. Larger businesses may look for acquisition targets; smaller ones may need to look for a merger partner. And once transactions are completed, the pressure for cost reduction and further outsourcing benefits will intensify. Public Sector CreditWhile EU governments will be able to issue debt to raise money, they will no longer be able to issue new money to pay their debts. That, in theory, exposes them to bankruptcy. The other Euro-zone states might find it politically unacceptable to allow one of their number to become bankrupt, but vendors will need to assess possible new credit risks when bidding for public deals let by Euro-zone states. Euro ServicesWhat has been dubbed the next Y2K problem is providing the beginnings of a new lucrative income stream for outsourcers. Many of these soft services are being included in new deals, as the public and private sector seek to transfer responsibility for specialist areas to outsourcing vendors. For example, every vending and payment system will have to be replaced or altered during the transitional period -- and cash tills may need to take both currencies during this period. Businesses are preparing timetables for converting payroll systems and paying staff in Euro, all of which is creating a major resource strain on the already over-stretched IT services market. Moreover, increased training will be required in many areas of dealing with the new currency. Public Sector CreditWhile EU governments will be able to issue debt to raise money, they will no longer be able to issue new money to pay their debts. That, in theory, exposes them to bankruptcy. The other Euro-zone states might find it politically unacceptable to allow one of their number to become bankrupt, but vendors will need to assess possible new credit risks when bidding for public deals let by Euro-zone states. Euro ServicesWhat has been dubbed the next Y2K problem is providing the beginnings of a new lucrative income stream for outsourcers. Many of these soft services are being included in new deals, as the public and private sector seek to transfer responsibility for specialist areas to outsourcing vendors. For example, every vending and payment system will have to be replaced or altered during the transitional period -- and cash tills may need to take both currencies during this period. Businesses are preparing timetables for converting payroll systems and paying staff in Euro, all of which is creating a major resource strain on the already over-stretched IT services market. Moreover, increased training will be required in many areas of dealing with the new currency. Existing DealsThe main legal concern in existing deals is whether a party to a contract could argue that the introduction of the Euro is a deal breaker. Under common and some civil laws, courts will not release a party from his contractual obligations simply because the circumstances which existed at the beginning of the contract have altered. However, in rare cases, courts will do so where a party can show that performance of that contract has become impossible, or has become something so radically different that the parties could not have contemplated it at the time they made the contract. In those cases, the contract is said to be 'frustrated'. In response to the concerns of the legal community, the EU passed legislation that states, in essence, that the introduction of the Euro is not adequate reason to alter or terminate unilaterally an existing agreement. In addition, the legislation states that references in contracts to national currency should be interpreted as references to the Euro. So There's No Problem?Despite the regulation, a few contracts may still be at risk for the following reasons.
ECU ObligationsThe ECU is often used in pan-European outsourcing agreements for pricing and, typically, to denominate limits of liability. To ensure continuity, the EU legislation states that any reference to the ECU, as defined in European legislation, will be replaced by a reference to the Euro. It also states that ECU converts the Euro on the basis that 1 ECU = 1 Euro. If a definition of the ECU other than the official one has been included in a document, that inconsistent definition would prevail. It's All a Question of 10 InterpretationsEU law is written in ten languages, so its rules of interpretation are rather different to English law. An English court generally interprets legislation literally. In a multi-lingual environment, this autonomy is impossible. Having so many languages to deal with, the letter of the law is to some extent subordinate to its spirit. New DealsAll of the issues covered under existing deals will impact the way new transactions are structured. For example:
Heads in the SandMany business are not prepared for the introduction of the Euro and are simply burying their heads in the sand. The pressures of Y2K are already intense, and an additional wave of change and complexity is making life worse. As markets are beginning to identify opportunities and threats, the key with Euro, like all difficult changes, is to be prepared by understanding and anticipating problems and acting on them. TimetableThe key dates for the adoption of the Euro are:
Richard Lister is a partner in the London office of Berwin Leighton. He specializes in multi-jurisdictional outsourcing transactions, and his clients include National Westminster Bank, Departments of State in the UK and a number of U.S. corporations. Lessons from the Outsourcing Primer:
Publish Date: August 1998
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